Blue Cross Blue Shield - Fearless Nation / Branded Content with Lance Briggs

Half of all early deaths are due to preventable behavior. So we set out to inform America of the small and unexpected things they can do to live happier and healthier lives, through surprising real stunts. Shield’s Fearless Nation.

Director: Paul Iannacchino
Production Company: Raucous Content
Editor: Caleb Helper
Post: Optimus, Chicago
Agency: mcgarrybowen Chicago


  • Role Senior Content Producer

  • For Blue Cross Blue Shield

  • Date Shot June 2016, Austin Texas

  • Type Online Videos: Branded Content, Pre-Roll and Social Media Videos

  • URL bcbs.com/livefearless/

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