Brita - The Filtered Life
Agency: mcgarrybowen, Chicago
Role: Senior Art / Content Producer
2016/2017 – Master Brand Idea: In this era of negativity and hate and bullying more than ever before, we realized that Brita stands for what we all need – to filter out the bad, you’re left with the good in life. That’s The Filtered Life.
For this I produced the online documentary films as well as the print campaign, shot over one day in studio in Chicago.
Director: Christina Sorensen Hansen
Production Company: Society
Photographer: Christopher Anderson
Editor: Tim Cahill