Jimmy Dean Flagship - Integrated Campaign - TV, OLV, Social + Print
We rebranded Jimmy Dean and brought the man back to life in this fun campaign using his real voice and his likeness.
We used Jimmy Dean’s song “Cajun Queen” as our soundtrack and flew down to Dallas to research archival Jimmy Dean sound bites to build the audio for this campaign.
Director: Mike Ciacciarelli
Production Company: One at Optimus | Optimus Design
Editor: Tim Cahill
Post: Optimus, Chicago
Agency: Ogilvy & Mather, Chicago
Role Senior Content Producer
For Tyson | Jimmy Dean
Date March 2018
Type Broadcast / TVC, OLV, Social + Print