KIWI tracked down the shoes of the most iconic people in history… And each story started with a first step… KIWI’s “First steps” celebrates shoe care by sharing the legacy of iconic people, who took a first step to achieve great things. We created a print and OOH campaign that described in detail l the impact of these icons. In addition, we created a podcast what celebrated their achievements and the shoes they wore while achieving them.

Photographer, Lincoln Shoes: Sandro
Photographer, Earhart Shoes: Sandro
Photographer, Hemingway Shoes: Roberto D’Este
Photo Credit, Ali Boots: Heritage Auction

Winner: Grand Prix Industry Craft


  • Role Senior Content Producer

  • For SCJ KIWI

  • Date April 2018

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Brita - The Filtered Life