KIWI FIRST STEPS

KIWI tracked down the shoes of the most iconic people in history… And each story started with a first step… KIWI’s “First steps” celebrates shoe care by sharing the legacy of iconic people, who took a first step to achieve great things. We created a print and OOH campaign that described in detail l the impact of these icons. In addition, we created a podcast what celebrated their achievements and the shoes they wore while achieving them.

Photographer, Lincoln Shoes: Sandro
Photographer, Earhart Shoes: Sandro
Photographer, Hemingway Shoes: Roberto D’Este
Photo Credit, Ali Boots: Heritage Auction

Winner: Grand Prix Industry Craft
http://creativity-online.com/work/kiwi-shoe-care-ali/54839

Press:
https://www.campaignlive.com/article/story-behind-muhammad-alis-shoes-wins-ogilvy-industry-craft-grand-prix-cannes/1485584

http://adage.com/article/special-report-cannes-lions/grand-prix-winners-represent-finest-industry-craft/313962/

https://www.adweek.com/brand-marketing/kiwi-shoe-polish-tracked-down-the-shoes-of-famous-figures-and-told-their-stories-in-long-form-ads/


  • Role Senior Content Producer

  • For SCJ KIWI

  • Date April 2018

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